Sara Robillard
PORTFOLIO
HI, I’M SARA
Social that sells your show
I'm a social strategist and content creator for live entertainment. Shot in the room, built for the feed.
Behind the scenes
BUENA VISTA SOCIAL CLUB
WAITING FOR GODOT
WAITING FOR GODOT
SUNSET BLVD.
SWEPT AWAY
BUENA VISTA SOCIAL CLUB
SUNSET BLVD.
SUNSET BLVD.
BUENA VISTA SOCIAL CLUB
WAITING FOR GODOT
BUENA VISTA SOCIAL CLUB
WAITING FOR GODOT
SHADES DANCE THEATER
BUENA VISTA SOCIAL CLUB
SUNSET BLVD.
SUNSET BLVD.
WAITING FOR GODOT
BUENA VISTA SOCIAL CLUB
SWEPT AWAY
WAITING FOR GODOT
CORPORATE GOSSIP
CORPORATE GOSSIP
BUENA VISTA SOCIAL CLUB
SUNSET BLVD.
About
Sara Robillard is a social strategist and content creator in New York City specializing in live entertainment.
She has led the social media strategy and creative for brands including Sunset Blvd., Buena Vista Social Club, Waiting for Godot, Swept Away, Jaja's African Hair Braiding, Mr. Saturday Night, Jersey Boys, Dracula, A Comedy of Terrors, and Encores! at New York City Center. Her contributions to these campaigns helped earn three Clio Awards.
Recently seen
TAP TO LEARN MORE
RESUME
SARA ROBILLARD
760-201-7121
sara.robillard@gmail.com
www.sararobillard.com
sara.robillard@gmail.com
www.sararobillard.com
WORK EXPERIENCE
Associate Account Director
THE·TEAM (Wasserman) | Entertainment and Sports Advertising Agency | Dec 2025-Present
- Serve as primary client lead for Meta’s Content Studio, building scopes from rate cards and identifying upsell opportunities across 12 global brands including Instagram, WhatsApp, Facebook, and Threads
- Oversee a 20+ person cross-functional team spanning analytics, social media, and strategy to execute large-scale community management and real-time trend identification initiatives across the U.S., LATAM, and EMEA
- Lead pricing, budgeting ($1M-$5M), and resourcing for new and expanded workstreams within Meta’s Content Studio
Social Media Content Creator for Live Entertainment
Freelance | Ongoing
- Create and execute social media strategy for freelance theater and performing arts clients, developing social-first assets that increase fan engagement and brand visibility
- Shoot and edit social-friendly video content via iPhone at onsite events
- Clients include: The Theater Center, Forever35 Podcast, Shades Dance Theater, Corporate Gossip Podcast, Golden Child at Edinburgh Fringe
Associate Director of Social Media
AKA | Live Entertainment Advertising Agency | July 2024-Dec 2025
- Led the overall strategic vision of integrated social media campaigns for Broadway productions including Tony Award-winning Sunset Blvd., Buena Vista Social Club, Waiting for Godot, ART, Swept Away, Purple Rain
- Managed both the creative and operational aspects of 100+ content shoots including production budgets, shot lists, union liaisoning, on-site execution, and post-production logistics
- Leveraged online audience data and consumer insights to shape creative strategy for influencer and creator partnerships
- Trained and mentored 6-person social media team
- Created pitch decks for new business proposals and creative briefs that translated audience insights into 500+ bespoke social assets annually
- Skillfully navigated multiple complex stakeholder groups, including A-list talent (Keanu Reeves, Rachel McAdams, Daniel Craig, Billy Crystal, Rachel Zegler, Neil Patrick Harris), in order to greenlight ambitious, high-impact creative initiatives
Social Media Strategist
Serino Coyne | Live Entertainment Advertising Agency | Nov 2021-July 2024
- Oversaw Social Media department operations including development of work scopes and budgets, creation of new business proposals and pitch decks, and implementation of new project management systems to streamline studio workflows
- Secured a major institution as a social media client, achieving a 65% growth in followers and boosting engagement rates from 4% to 12%
- Generated 32M video views and 250K followers for an unknown Off-Broadway production through social-first video content, resulting in a sold-out run and a Silver Clio Award
Senior Digital Marketing Manager
New York City Center | Non-Profit Performing Arts Center | Oct 2016-Nov 2021
- Defined a digital strategy and unique voice for New York City Center’s online presence, resulting in 4x audience growth from 2016-2021
- Led livestreaming integration during COVID-19 shutdown across IT, Development, Marketing, and Audience Engagement teams
- Served as key liaison between internal marketing and external web development teams to deliver an on-time and on-budget website redesign
- Developed and implemented targeted digital media campaigns of $1M+ annually to meet revenue goals through single ticket sales and Encores! subscriptions
Marketing Coordinator
Audience Rewards | Broadway Loyalty Program | Oct 2015-Oct 2016
- Managed relationships with Broadway productions, hotel and airline partners, and NYC&Co to provide unique special-access experiences for members of all programs
- Curated, coded and trafficked up to 13 promotional emails weekly sent to over 800,000 members
- Maintained all production pages and ticket offers on the website using a custom CMS and HTML
EDUCATION
The University of Texas at Austin
B.S. Advertising
B.A. Theatre and Dance
B.A. Theatre and Dance
AWARDS
- The Clio Awards: Bronze, 2025, Buena Vista Social Club; Silver, 2024, Dracula, A Comedy of Terrors Social Campaign; Bronze, 2024, Jaja’s African Hair Braiding Social Campaign
- TedXBroadway Young Professional, 2018
TECHNICAL SKILLS
Adobe Premiere, Frame.io, Airtable, Asana, SmartSheet, Jira, Claude, ChatGPT Enterprise, Tessitura (CRM), Wordfly, Mailchimp, Adobe Photoshop, Canva, CapCut
PROJECTS
- Theater Producer: From A Distance: A Song Cycle by Keren Abreu (FringeNYC); Poor Boys’ Chorus by Brian Kettler (Broadway Bound Theater Festival)
OFFERINGS
Social Strategy
Positioning, voice, and content pillars for Broadway, off-Broadway, and live entertainment.
Content Production
Concepted, shot, and edited in-house. Reels, TikTok, BTS, openings, and red carpets.
Team Leadership
Built and led social teams. Managed A-list talent approvals and layered stakeholders.