Sara Robillard
PORTFOLIO
Behind the scenes
BUENA VISTA SOCIAL CLUB
WAITING FOR GODOT
WAITING FOR GODOT
SUNSET BLVD.
SWEPT AWAY
BUENA VISTA SOCIAL CLUB
SUNSET BLVD.
SUNSET BLVD.
BUENA VISTA SOCIAL CLUB
WAITING FOR GODOT
BUENA VISTA SOCIAL CLUB
WAITING FOR GODOT
SHADES DANCE THEATER
BUENA VISTA SOCIAL CLUB
SUNSET BLVD.
SUNSET BLVD.
WAITING FOR GODOT
BUENA VISTA SOCIAL CLUB
SWEPT AWAY
WAITING FOR GODOT
CORPORATE GOSSIP
CORPORATE GOSSIP
BUENA VISTA SOCIAL CLUB
SUNSET BLVD.
SUNSET BLVD.
SHADES DANCE THEATER
SHADES DANCE THEATER
SWEPT AWAY
About
Sara Robillard is a social strategist and content creator in New York City specializing in live entertainment.
She has led the social media strategy and creative for brands including Sunset Blvd., Buena Vista Social Club, Waiting for Godot, Swept Away, Jaja's African Hair Braiding, Mr. Saturday Night, Jersey Boys, Dracula, A Comedy of Terrors, and Encores! at New York City Center. Her contributions to these campaigns helped earn three Clio Awards.
WHAT THE COMMENTS SAY:
libbymmillar
genius marketingcydangeard
Whoever's in charge of the insta. 10/10madgeikal
chefs kiss to the marketing team for this 😂talkingincode
The social team is killing it with the layered jokes in these posts. Bravo.thattheatergirly05
Sunset's social media constantly slaying with the captions🖤ayden
Social media team killed with this onelucy__moran__
Clever marketing OMG!!! 🔥🔥ThatTheaterGirly05
God bless Sunset BLVD's social media team😭🙏Recently seen
The Imaginary Invalid
OCT 7 2026
Todd Haimes Theatre
Soon
OCT 4 2026
St. Luke's Theatre
Matchbook Fest 2026
AUG 13 2026
Barrow Street Theatre
The Potluck
AUG 1 2026
Playwrights Horizons
The Whoopi Monologues
JUL 31 2026
Lincoln Center Theater
South, A Solo Musical
JUL 23 2026
Classic Stage Company
Cats: The Jellicle Ball
JUL 15 2026
Broadhurst Theatre
Giulia, The Poison Queen of Palermo
JUL 11 2026
PAC NYC
Summer For The City - Festival Orchestra
JUL 8 2026
David Geffen Hall
Black Swan, A New Dance Thriller
JUL 1 2026
American Repertory Theater
Jimmy Awards
JUN 22 2026
Minskoff Theatre
La Cage aux Folles
JUN 21 2026
New York City Center
Proof
JUN 17 2026
Booth Theatre
Ragtime
JUN 3 2026
Vivian Beaumont Theater
The Balusters
MAY 28 2026
Samuel J. Friedman Theatre
Becky Shaw
MAY 26 2026
Hayes Theater
Schmigadoon!
MAY 21 2026
Nederlander Theatre
Man of La Mancha
MAY 18 2026
Lincoln Center Theater
Lizzy Sunshine
MAY 16 2026
Soho Playhouse
Giant
MAY 14 2026
Music Box Theatre
Every Brilliant Thing
MAY 12 2026
Hudson Theatre
Indian Princesses
MAY 10 2026
Linda Gross Theater (Atlantic Theater Company)
Fallen Angels
MAY 5 2026
Todd Haimes Theatre
The Lost Boys
APR 30 2026
Palace Theatre
TAP TO LEARN MORE
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SARA ROBILLARD
760-201-7121 · sara.robillard@gmail.com · linkedin.com/in/sararobillard
Work Experience
THE·TEAM (Wasserman) | Associate Account Director
Entertainment and Sports Advertising Agency (Dec 2025-Present)
- Serve as primary client lead for Meta’s Content Studio, managing relationships across 12 global brands including Instagram, WhatsApp, Facebook, and Threads
- Oversee a 20+ person cross-functional team spanning analytics, social media, and strategy to execute large-scale community management and real-time trend identification initiatives across the U.S., LATAM, and EMEA
- Lead development of $1M-$5M budgets and resourcing for new and expanded workstreams within Meta’s Content Studio
AKA | Associate Director of Social Media
Live Entertainment Advertising Agency (July 2024-Dec 2025)
- Led the overall strategic vision of integrated social media campaigns for Broadway productions including Tony Award-winning Sunset Blvd., Buena Vista Social Club, Waiting for Godot, ART, Swept Away
- Skillfully navigated multiple complex stakeholder groups, including A-list talent, in order to greenlight ambitious, high-impact creative initiatives
- Managed both the creative and operational aspects of 100+ content shoots including pre- and post-production logistics, union requirements and budgets
- Partnered with design studio to translate audience insights into compelling creative briefs resulting in 500+ bespoke social assets annually
- Directed social response during crisis events, partnering with comms and press teams on messaging, sentiment monitoring, and community triage in real time
- Trained and mentored 6-person social media team
Serino Coyne | Social Media Strategist
Live Entertainment Advertising Agency (Nov 2021-July 2024)
- Oversaw Social Media department operations including development of work scopes, budgets, staffing and new business proposals
- Secured a major institution as a social media client, achieving a 65% growth in followers and boosting engagement rates from 4% to 12%
- Generated 32M video views and 250K followers for a new production through social-first video content, resulting in a sold-out run and a Silver Clio Award
New York City Center | Senior Digital Marketing Manager
Non-Profit Performing Arts Center (Oct 2016-Nov 2021)
- Defined a digital strategy and unique voice for New York City Center’s online presence, resulting in 4x audience growth from 2016-2021
- Led livestreaming integration during COVID-19 shutdown across IT, Development, Marketing, and Audience Engagement teams
- Launched City Center’s first influencer program as part of Anniversary campaign
- Partnered with Development department to secure funding for City Center’s first Digital Asset Management System (Xinet) to house 75 years of archival materials
Audience Rewards | Marketing Coordinator
Broadway Loyalty Program (Oct 2015-Oct 2016)
- Managed relationships with Broadway productions, hotel and airline partners, and NYC&Co to provide unique ticket promotions and special-access experiences for members of all programs
Education
The University of Texas at Austin
B.S. Advertising
B.A. Theatre and Dance
Awards
The Clio Awards
Bronze, 2025, Buena Vista Social Club
Silver, 2024, Dracula, A Comedy of Terrors Social Campaign
Bronze, 2024, Jaja’s African Hair Braiding Social Campaign
TedXBroadway
Young Professional 2018
Technical Skills
Software
Airtable, Asana, SmartSheet, Jira, Claude, ChatGPT Enterprise, Tessitura (CRM), Wordfly, Mailchimp, Canva, CapCut, Frame.io
Projects
Theater Producer
• From A Distance: A Song Cycle by Keren Abreu (FringeNYC)
• Poor Boys’ Chorus by Brian Kettler (Broadway Bound Theater Festival)
OFFERINGS
Social Strategy
Complete social media playbook: positioning, tone of voice, content pillars, platform strategy, audience positioning, and messaging guidance for your brand.
Content Creation
Always-on asset creation for your ongoing social calendar: feed-optimized video, BTS, and social-first creative, concepted and produced in-house to keep your channels full between big moments.
Onsite Events
Onsite iPhone capture that runs itself: timeline locked in advance, shot list tailored to your cast and show, and direction on the day so the content feels candid, not staged. Social-first video edits delivered after the event.